Customer Feedback
In recent years, we haven’t just expanded our influencer portfolio with many amazing faces and personalities—we’ve also been able to grow a steadily increasing client base and participate in many exciting projects.
Our goals for the coming years?
Happy clients, expanding our international portfolios—especially within the Scandinavian start-up scene—and, of course, lots of fun!
W! Influencer x Eberspächer
Case Study: International branding campaign in influencer marketing for Eberspächer
Project Goal: International Branding Campaign
The goal of the over three-year collaboration was a sustainable branding campaign in influencer marketing.
The focus was not on short-term lead or sales generation, but on:
- Building reach in clearly defined niches
- Positioning as an innovative automotive supplier
- Strengthening brand awareness in the aftermarket
- Increasing international visibility among relevant target groups
The campaign was implemented in the following markets:
- DACH region (Germany, Austria, Switzerland)
- France
- North America
Our Services in Influencer Marketing
- Strategic Planning
- Development of an international influencer strategy
- Definition of relevant niches (Automotive, Workshop, Technology, Mobility)
- KPI definition for branding goals (reach, impressions, engagement)
- Influencer Identification & Negotiation
- Research of suitable creators across various automotive niches
- Building a long-term international creator pool
- Closing barter deals (product in exchange for content)
- Negotiation and agreement on long-term content packages
- Campaign Management & Scaling
- Multi-year support and relationship management
- Performance analysis and optimization per market
- Adapting content to regional specifics
- Project Highlights
The focus was clearly on reach within the right niche, not on mass reach. Key factors included: - Professionally relevant target audiences
- Authentic creators with automotive expertise
- Long-term brand loyalty instead of one-time collaborations
Special feature of the project
The focus was clearly on reaching a relevant niche, not on mass appeal. Crucial factors were:
- Relevant target groups
- Authentic creators with automotive expertise
- Long-term brand loyalty instead of one-off collaborations
Through continuous collaboration over several years, a sustainable brand perception was established.
Results
- International positioning within specialized automotive communities
- Development of long-term influencer partnerships
- Continuous brand presence in DACH, France, and North America
- Strong organic reach within the defined target segments
About the Client:
Eberspächer is an internationally active German automotive supplier, focusing on exhaust technology, vehicle electronics, and thermal management systems. The company operates worldwide and is particularly strong in the B2B automotive sector.
Client Feedback:
“Our collaboration with W! Influencer from 2021 to 2024 was marked by a trusting and professional partnership. We especially appreciated the in-depth advice from Sandra, which enabled us to enter micro-influencing despite our lack of prior experience. In the DACH, France, and USA markets, we were able to consistently engage suitable influencers for barter deal collaborations, particularly in the motorhome segment. We thank W! Influencer for their valuable support and practical expertise, which have sustainably strengthened our influencer activities and whose impact we continue to benefit from today.”
Keywords: Influencer Marketing Automotive, Branding Kampagne Automotive Industry, International Influencer Kampagne, B2B Influencer Marketing, Aftermarket Marketing, DACH Influencer Strategy
W! Influencer x Löffelgeist
Case Study: Sales Campaign in Influencer Marketing for Löffelgeist
Projektziel: Performance- & Sales-Oriented Influencer Campaign
As part of a long-term collaboration, a targeted sales campaign was implemented around a product launch—strategically timed before and after Christmas.
The goals were clearly defined:
- Maximization of sales
- Visibility at the time of launch
- Activation of purchase-ready target groups
Campaign Strategy
For the campaign, over 30 creators from similar target audiences were selected, particularly from the following areas:
- Food & Cooking
- Family
- Lifestyle
- DIY & Home
A homogeneous target audience structure was crucial to strengthen the sales impact.
Our Services
- Influencer selection & matching
- Research of over 30 suitable creators
- Target audience analysis & audience matching
- Engagement quality verification
- Campaign management
- Coordination of all collaborations
- Creation of briefings
- Content approval
- Timing planning around the Christmas period
- Sales focus
- Tracking links & discount codes
- Performance analysis
- Conversion optimization
Campaign Highlight
Unlike the branding campaign with Eberspächer, the focus here was clearly on:
- Product sales
- Conversion
- Performance marketing
- Purchase incentives during the seasonal peak (Christmas period)
By strategically bundling over 30 creators with similar target audiences, a strong cumulative sales effect was achieved.
Results
- High visibility during the relevant purchasing period
- Strong conversion rate
- Successful product launch
- Sustainable brand awareness in the food segment
About the Client:
Löffelgeist is a German spice manufacturer focusing on high-quality spice blends and creative food products for end consumers.
Client Feedback:
“Working with Sandra was perfect! Responses were always very fast, the content was delivered on time for approval and published as scheduled. Especially noteworthy is that the creators came to us with various implementation ideas, which made the process easier and ensured the content fit both our brand and the creators’ profiles. W! Influencer is absolutely recommendable, and we are already looking forward to possible future collaborations!”
Keywords: Influencer Marketing Spices, Sales Campaign Influencer, Product Launch Marketing, Food Influencer Campaign