Book a testimonial: TV faces for your brand
Looking for a familiar face for your brand? W! Influencer represents German TV actors in its own talent management and runs testimonial campaigns as an agency. That means you talk to the management directly – not to a broker who has to pass your enquiry on. From the first idea to the approval of the final asset, you have one dedicated contact.
Our TV faces for your brand
We represent all of these actors in our own management. You talk to us directly – no middleman – and can see at a glance where each talent is active.
Wolfgang Bahro
Entertainment, brand testimonials & comedy
Followers: 159.000+
References: Lidl
Iris Mareike Steen
Acting, music & personal style
Followers: 378.000+
References: Speidel, Tourlane, ZURICH
Olivia Marei
Acting & modern mom
Followers: 174.000+
References: Entdecke Irland, Pampers, GLS
Thomas Drechsel
Acting, healthy cooking & outdoor
Followers: 243.000+
References: Porta, Ninja, Knuspr
Lars Pape
Acting & approachable lifestyle
Followers: 55.100+
References: Actimel, Panasonic, Staropramen
Lennart Borchert
Positive lifestyle & acting
Followers: 66.000+
References: Coca-Cola, Hey Dude
How booking works
Five steps from the first idea to the finished visual.
Enquiry
You send us brand, goal, timing and planned use – and get a reply within 24 hours.
Proposal
We suggest the right talent and explain why.
Contract
Scope, usage rights, term and exclusivity are clearly agreed.
Production
Photo shoot, film shoot or content – with a briefing beforehand and planning with the talent.
Approval
You approve visuals, spots and copy. Then the campaign goes live.
What a TV face does for your brand
A testimonial stands for your brand with name and face for an agreed period.
Recognition
One face runs through every channel – from the TV spot and social media to the packaging.
Trust
The person’s popularity carries over to your brand when both genuinely fit together.
Reach beyond social media
You also reach people who follow no creator – and, through the talents’ channels, their community as well.
What clients say about working with us
“We particularly valued Sandra’s well-founded advice, which made it possible for us to get started with micro-influencing – despite having no prior experience.”
– Hans Clement, Performance Marketing Manager, Eberspächer Climate Control Systems International GmbH (translated from German)
“W! Influencer comes highly recommended, and we are already looking forward to possible further collaborations!”
– Sarah Laneus, Social Media Manager, Löffelgeist GmbH (translated from German)
Good to know
Testimonials are often requested through brokers or platforms that forward the enquiry to a management. With us that step disappears, because management and agency are the same team.
- Direct access: we know our talents’ availability, shooting schedules and existing partnerships first-hand. You find out quickly whether a collaboration is possible – and in which category it is ruled out.
- An honest assessment: we tell you whether talent and brand fit. A testimonial that doesn’t fit harms both sides.
- A campaign, not just a contract: we don’t only negotiate the booking, we plan and manage the execution – including social media formats and, where it makes sense, further creators from our management and network.
- Transparent quotes: fee, usage rights, exclusivity and production are listed as separate items.
- Social media: posts, reels and stories on the talent’s channels, on your own channels and as paid ads.
- TV and online spots: from the classic commercial to video for streaming and online platforms.
- Print and out-of-home: ads, posters, packaging and point-of-sale material.
- Events: appearances at trade fairs, openings, customer events or press dates. For stage formats we also offer speakers and hosts.
- UGC hybrid: the testimonial carries the main campaign while UGC creators deliver matching everyday-style videos for your ads and your shop. More under UGC marketing.
With a testimonial you are not only booking working time, but the right to use a person’s name, image and voice in your advertising. The contract therefore settles four points:
- Media: which channels may the material run in – social media, TV, online, print, out-of-home, retail?
- Term: how long may you use it, and is there an option to extend?
- Territory: Germany, DACH or international?
- Exclusivity: for which category and for how long will the talent not advertise for competitors?
The broader and longer the use, the higher the fee. So plan honestly from the start what you really need – renegotiating later is possible, but rarely cheaper. What else belongs in the contract is covered in Influencer contract and briefing.
Frequently asked questions about booking a testimonial
There is no fixed price. The cost depends on how well known the talent is, the scope of the work, the usage rights (media, term, territory) and exclusivity; production costs come on top. W! Influencer provides a quote in which each of these items is listed separately.
That depends mainly on the talent’s availability and the size of the production. A social-media-only collaboration can be realised much faster than a campaign with a commercial shoot and print visuals. Allow enough lead time for alignment, contract, production and approvals, and enquire as early as you can – W! Influencer replies to every enquiry within 24 hours.
You need the right to use the testimonial’s name, image and, where relevant, voice in exactly the media your campaign runs in. The contract defines media, term and territory. Anything not listed there is not permitted – for example, reusing a social media visual as a poster later on.
Exclusivity means the testimonial will not advertise for your competitors during the term. The usual form is category exclusivity for a clearly named product category and a fixed period. Because the talent gives up other work in return, exclusivity is a separate item in the quote.
An influencer recommends a product to their own community on their own channels; that is where the effect happens. A testimonial stands for the brand itself with their name and face and appears in the brand’s advertising – in commercials, ads, at the point of sale and at events. TV actors with their own social media channels can combine both.