Guide

Instagram, TikTok or YouTube? Strengths, formats and audiences compared – plus UGC as an add-on and a checklist for your influencer campaign.

Booking a celebrity testimonial: the process in seven steps, formats from social media to TV ads, usage rights, exclusivity, briefing and approvals.

Influencer marketing in-house or with an agency? An honest comparison of workload, risks and hybrid models – with a checklist to help you decide.

How to choose an influencer marketing agency: eight criteria, questions for the first call, warning signs and a checklist for comparing agencies.

Updated on 11 November 2026After a campaign there are often twenty screenshots on the table, and it is still unclear whether it paid off. The numbers are rarely what is missing. What is missing is a decision on which influencer

Updated on 11 November 2026The short answer: yes, but not the way it works for cosmetics or fashion. Nobody in B2B buys on impulse with a discount code. Decisions take weeks or months, and several people usually have a say.

Updated on 11 November 2026When a sponsored post goes out without an advertising label, the criticism lands on the creator and on the brand behind it. The basic rule is simple. Gifted products, affiliate links and creators' own brands are

Updated on 11 November 2026Most problems in an influencer collaboration arise before the shoot: something was only agreed on the phone, “one reel” meant different things to each side, and nobody mentioned using the video as an ad. Two documents

Updated on 11 November 2026Finding influencers is easy. Finding the ones who suit your brand, whose community is your target audience and who deliver reliably is the hard part. Here are seven routes that work well in combination, plus a

Updated on 11 November 2026Influencer marketing has no fixed price. What a campaign costs depends on four things: the reach of the creators, the number and type of formats, the usage rights, and the effort for planning and managing it.